Instagram, Threads, Facebook, YouTube, TikTok, LinkedIn, Xiaohongshu, X, and WhatsApp each reward different formats. This English summary covers principles; detailed Chinese articles live on the Chinese hub.
Go deep on 1–2 primary platforms first. Then adapt formats for secondary channels. The goal is not posting everywhere daily — it is a reliable rhythm that sends people to your website or WhatsApp.
Lead with hooks that earn the next second
Reuse pillars across platforms with format changes
Track reach, saves, profile visits, and enquiries
When capacity is the bottleneck, automate with human QA