Discovery
Hooks, packaging, and early engagement windows.
Guides · Algorithms
Platform algorithms:
why some posts get seen
Every social network decides who sees what. This hub explains the signals that help reach, the habits that kill it, and who typically uses each platform. Full Chinese deep-dives live on the Chinese site.
- Do / Don’tReach checklists
- Multi-platformIG · YT · TikTok…
- HK contextLocal audience fit
Platform algorithm key points
- Retention beats vanity metrics. Watch time, replies, and saves usually outweigh raw posting volume.
- Format fit matters. Reels, carousels, long-form, and Shorts each train a different recommendation loop.
- Pick one or two homes. Depth on your primary platforms beats a thin presence everywhere.
- Measure weekly. Turn platform signals into a checklist instead of relying on folklore.
Pair with Social Media Tips for growth tactics, or Social Media Automation for a daily system.
Distribution
Cadence, series design, and cross-post rules.
Demographics
Match audience age and intent to the right network.
Conversion
Every viral moment needs a next step, whether that is your site or WhatsApp.
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