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Social media content specialist
This is not a role that ends when a post is scheduled. You align brand voice, posting rhythm, and platform mechanics so a Hong Kong brand stays recognisable, then route serious replies toward the website, WhatsApp, or a service enquiry.
What this role owns
trafficholic builds traffic systems for Hong Kong brands. Social media is the discovery layer, the website and SEO or GEO work is the handoff, and WhatsApp or customer service is the conversion layer. This role turns “what should we publish this week” into a system the team can review.
You will write, edit, schedule, and review. AI may speed up a first draft. Brand voice, facts, and risk stay with a person before anything is published.
A normal week
- Draft and revise posts, carousels, and short scripts from a written brief
- Keep the content calendar and a record of what actually went live
- Check tone, claims, pricing boundaries, and Hong Kong context
- Review reach, saves, replies, and outbound clicks on one weekly sheet
- Hand high-intent comments to the follow-up path instead of leaving them as emoji
What we need to see
- You understand Instagram or Threads formats and a realistic posting rhythm
- You write clear English and can work with Traditional Chinese briefs
- You will use AI for drafts and still accept human edits
- A portfolio or an account you have actually run is welcome
Email hr@trafficholic.com with the role title in the subject line and your CV attached. Put a short note on work you have actually shipped.